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The insights businesses gain in this way can be used to better target marketing campaigns or find new efficiencies in internal processes. Shannon Tien is the Chief Editor of the Hootsuite Blog and co-creator of the social media awards show, Fridge-Worthy. She has been writing about social media and other topics for over 11 years.

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"TikTok has become a potent, performative trend universe where creators all jockey to build as much 'algorithmic equity' they can to achieve the most eyeballs on their content," Maher said. The explosion of TikTok, wider adoption of Reels and debut of YouTube Shorts marked 2021 as the year of short-form video and even shorter attention spans. dailyreuters Consumer appetite is pushing snappy, entertaining video as an increasingly core component of brands' social strategy. But the flood of fresh content on newer sites won't come without challenges. To get more involved in short-form videos, explore five tips on creating Instagram videos and how to set up your own video marketing strategy.

Brands will continue drinking from the fountain of youth culture

You can tap into this trend by looking at how consumers discover products through social commerce. Check out some great examples of brands doing this right, and take a look at how to craft your own social commerce strategy. According to research conducted by The Harris Poll, on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years. Because of this trend, Sprout added dedicated integrations with Shopify and Facebook Shops. This way, you’ll be able to tag products from your store without having to leave Sprout.

Many medical experts have already become household names, such as Professor Christian Drosten working with German broadcasterNDR, orCNN’s Dr. Sanjay Gupta. One of the biggest trends to start in 2020 and push into is the adoption of remote working with everything that it entails. Implications range from more video-conferencing tools and changing the way meetings are run to overhauling the entire newsroom workflow. The Reuters Institute for the Study of Journalism published its sixth annual edition of ‘Journalism, media, and technology trends and predictions’. The conscious but skeptical consumer values transparency and brands that are passionate about their values.

As well as this, as 5G internet becomes more widely available, it will increase the use of online internet systems and consequently reduces the risk of too much centralisation. Traditional business strategy relies on market boundaries and competitors. In the post COVID-19 era, companies need to create new breakthrough value for their customers continuously, not just once. Other technologies businesses can’t get away from are artificial intelligence and data analytics. These two technologies are a match made in heaven that allows businesses to not only collect massive troves of data, but use machine learning to make sense of that data.

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Brands have to focus on what their customers are doing, how they are doing, and what could be done to make them take action on your site even faster. Here is how you can add Clip and Seek MarkUp in your video content to benefit Key Moments to feature on search results. While the Clip Markup manually tells Google about your timestamps in your videos, the Seek markup is an automated way to communicate the same to Google Search. This means that Google wants to showcase results that will be beneficial to the users. For example, the results I get for the keyword “solar panels for home use” in the US are different from those shown in India. We believe local businesses are going to see more traction from Google as there is a definite push towards highly localized search results.

We've got you covered with the authentic SEO strategies that have already reaped success for over 1,000+ businesses. You should also set up an alert system that monitors significant changes like ranking of your important keywords, URL changes, or changes in content. It is easy to lose the attention and trust of the audience if you fail to give value to your customers. Brands have to retain an interest in customers by providing them content that is comprehensive, useful, and factually correct. COVID-19 has proved that keyword research isn’t always useful when the world is in constant reflux. Behavioral analytics will unlock hidden content opportunities that keyword research otherwise fails to detect.